{"id":13535,"date":"2026-06-16T16:57:58","date_gmt":"2026-06-16T14:57:58","guid":{"rendered":"https:\/\/voyage-aventure.com\/blog\/?p=13535"},"modified":"2026-06-16T16:57:58","modified_gmt":"2026-06-16T14:57:58","slug":"bill-hornbuckle-prend-la-direction-de-lu-s-travel-association-une-nouvelle-ere-pour-le-secteur","status":"publish","type":"post","link":"https:\/\/voyage-aventure.com\/blog\/a-la-une\/bill-hornbuckle-prend-la-direction-de-lu-s-travel-association-une-nouvelle-ere-pour-le-secteur\/","title":{"rendered":"Bill Hornbuckle prend la direction de l&rsquo;U.S. Travel Association : une nouvelle \u00e8re pour le secteur"},"content":{"rendered":"<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"><link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin><link 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#d9e4ee;text-align:center;position:relative;}\n.va-hornbuckle-quote-mark{font-family:'Newsreader',Georgia,serif;font-size:60px;line-height:.5;color:#1E4F7A;opacity:.32;}\n.va-hornbuckle-quote-txt{font-family:'Newsreader',Georgia,serif;font-style:italic;font-weight:500;font-size:1.42em;line-height:1.42;color:#15212e;margin:6px 0 0;}\n.va-hornbuckle-facts{background:#fafcfe;border:1px solid #e3e9ef;border-radius:10px;padding:22px 26px 24px;margin:28px 0;}\n.va-hornbuckle-facts-head{font-family:'JetBrains Mono',monospace;font-size:11px;font-weight:500;letter-spacing:2.2px;text-transform:uppercase;color:#1E4F7A;margin:0 0 14px;}\n.va-hornbuckle-facts-row{display:flex;gap:12px;align-items:flex-start;padding:10px 0;border-bottom:1px solid #eef2f6;font-size:.97em;color:#33424f;}\n.va-hornbuckle-facts-row:last-child{border-bottom:none;}\n.va-hornbuckle-facts-row span{color:#1E4F7A;font-weight:600;flex:0 0 auto;}\n.va-hornbuckle-retenir{background:#13202e;border-radius:12px;padding:26px 30px 28px;margin:34px 0;}\n.va-hornbuckle-retenir-head{font-family:'JetBrains Mono',monospace;font-size:11px;font-weight:500;letter-spacing:2.4px;text-transform:uppercase;color:#7fb0d6;margin:0 0 16px;}\n.va-hornbuckle-retenir-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(200px,1fr));gap:16px;}\n.va-hornbuckle-rcell{display:flex;flex-direction:column;gap:6px;}\n.va-hornbuckle-rnum{font-family:'JetBrains Mono',monospace;font-size:12px;font-weight:500;letter-spacing:1px;color:#1E4F7A;background:#cfe2f2;width:fit-content;padding:2px 9px;border-radius:5px;}\n.va-hornbuckle-rtxt{font-family:'Inter',sans-serif;font-size:.95em;line-height:1.55;color:#dde7f0;}\n@media(max-width:560px){.va-hornbuckle-root h2{font-size:1.5em;}}\n\/*RENDERFIX2*\/.va-hornbuckle-dateline::before{color:#eef3f9!important}.va-hornbuckle-dateline::before p,.va-hornbuckle-dateline::before li,.va-hornbuckle-dateline::before strong,.va-hornbuckle-dateline::before em,.va-hornbuckle-dateline::before a,.va-hornbuckle-dateline::before span,.va-hornbuckle-dateline::before b,.va-hornbuckle-dateline::before td,.va-hornbuckle-dateline::before th,.va-hornbuckle-dateline::before h2,.va-hornbuckle-dateline::before h3,.va-hornbuckle-dateline::before h4{color:#eef3f9!important}.va-hornbuckle-dateline::before strong,.va-hornbuckle-dateline::before b{color:#ffffff!important}.va-hornbuckle-retenir{color:#eef3f9!important}.va-hornbuckle-retenir p,.va-hornbuckle-retenir li,.va-hornbuckle-retenir strong,.va-hornbuckle-retenir em,.va-hornbuckle-retenir a,.va-hornbuckle-retenir span,.va-hornbuckle-retenir b,.va-hornbuckle-retenir td,.va-hornbuckle-retenir th,.va-hornbuckle-retenir h2,.va-hornbuckle-retenir h3,.va-hornbuckle-retenir h4{color:#eef3f9!important}.va-hornbuckle-retenir strong,.va-hornbuckle-retenir b{color:#ffffff!important}<\/style>\n<div class=\"va-hornbuckle-root\">\n<div class=\"va-hornbuckle-dateline\">U.S. Travel Association \u00b7 F\u00e9vrier 2025<\/div>\n<div class=\"va-hornbuckle-essentiel\">\n<div class=\"va-hornbuckle-essentiel-head\">L&rsquo;essentiel<\/div>\n<div class=\"va-hornbuckle-essentiel-grid\">\n<div class=\"va-hornbuckle-eitem\">\n<div class=\"va-hornbuckle-elabel\">Qui<\/div>\n<div class=\"va-hornbuckle-eval\">William \u00ab Bill \u00bb J. Hornbuckle, PDG de MGM Resorts International<\/div>\n<\/div>\n<div class=\"va-hornbuckle-eitem\">\n<div class=\"va-hornbuckle-elabel\">Quoi<\/div>\n<div class=\"va-hornbuckle-eval\">Nomm\u00e9 Pr\u00e9sident National de l&rsquo;U.S. Travel Association par vote des membres<\/div>\n<\/div>\n<div class=\"va-hornbuckle-eitem\">\n<div class=\"va-hornbuckle-elabel\">Enjeu<\/div>\n<div class=\"va-hornbuckle-eval\">Piloter le tourisme am\u00e9ricain \u00e0 l&rsquo;approche d&rsquo;\u00e9v\u00e9nements mondiaux majeurs<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2>Une nomination strat\u00e9gique pour l&rsquo;U.S. Travel Association<\/h2>\n<p>La r\u00e9cente nomination de William (Bill) J. Hornbuckle en tant que Pr\u00e9sident National de l&rsquo;U.S. Travel Association marque un tournant significatif pour l&rsquo;association. En tant que PDG de MGM Resorts International, Hornbuckle apporte une expertise pr\u00e9cieuse qui sera essentielle pour guider l&rsquo;association au cours des deux prochaines ann\u00e9es. Sa d\u00e9signation a \u00e9t\u00e9 confirm\u00e9e par un vote des membres, soulignant la confiance plac\u00e9e en lui par ses pairs.<br \/>\nHornbuckle succ\u00e8de \u00e0 Chris Nassetta, le Pr\u00e9sident et PDG de Hilton, dont le mandat a pris fin. Cette transition de leadership est cruciale, car elle intervient \u00e0 un moment o\u00f9 le secteur du voyage se pr\u00e9pare \u00e0 accueillir plusieurs \u00e9v\u00e9nements majeurs, tels que la Coupe Ryder 2025 et les Jeux Olympiques d&rsquo;\u00e9t\u00e9 de 2028. Les priorit\u00e9s d\u00e9finies par Hornbuckle visent \u00e0 maximiser ces opportunit\u00e9s uniques pour promouvoir le tourisme aux \u00c9tats-Unis.<\/p>\n<div class=\"va-hornbuckle-root\">\n<div class=\"va-hornbuckle-cards\">\n<div class=\"va-hornbuckle-card\">\n<div class=\"va-hornbuckle-card-k\">Transition<\/div>\n<div class=\"va-hornbuckle-card-t\">Hornbuckle succ\u00e8de \u00e0 Nassetta<\/div>\n<div class=\"va-hornbuckle-card-d\">Bill Hornbuckle prend le relais de Chris Nassetta, Pr\u00e9sident et PDG de Hilton, dont le mandat est arriv\u00e9 \u00e0 son terme.<\/div>\n<\/div>\n<div class=\"va-hornbuckle-card\">\n<div class=\"va-hornbuckle-card-k\">Calendrier<\/div>\n<div class=\"va-hornbuckle-card-t\">Coupe Ryder 2025, JO 2028<\/div>\n<div class=\"va-hornbuckle-card-d\">La passation intervient \u00e0 l&rsquo;approche de rendez-vous mondiaux que le secteur du voyage entend mettre \u00e0 profit.<\/div>\n<\/div>\n<div class=\"va-hornbuckle-card\">\n<div class=\"va-hornbuckle-card-k\">Mandat<\/div>\n<div class=\"va-hornbuckle-card-t\">Deux prochaines ann\u00e9es<\/div>\n<div class=\"va-hornbuckle-card-d\">Le nouveau Pr\u00e9sident National guidera l&rsquo;association sur les deux ann\u00e9es \u00e0 venir, fort de son exp\u00e9rience chez MGM Resorts.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><iframe loading=\"lazy\" title=\"Weathering the Pandemic &amp; the Future of Skiing, Golf, and Hospitality\" width=\"1200\" height=\"900\" src=\"https:\/\/www.youtube.com\/embed\/f77QQaKPKxI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Des objectifs ambitieux pour l&rsquo;avenir<\/h2>\n<p>Sous la direction de Hornbuckle, l&rsquo;U.S. Travel Association se concentrera sur l&rsquo;augmentation du tourisme tant \u00e0 l&rsquo;int\u00e9rieur qu&rsquo;\u00e0 l&rsquo;ext\u00e9rieur des \u00c9tats-Unis. Son r\u00f4le en tant que Pr\u00e9sident National implique de travailler \u00e9troitement avec un conseil d&rsquo;administration compos\u00e9 de 30 membres, repr\u00e9sentant tous les segments de l&rsquo;industrie du voyage. Ensemble, ils auront pour mission de d\u00e9velopper des strat\u00e9gies efficaces pour attirer davantage de visiteurs.<br \/>\nDans ce contexte, Hornbuckle s&rsquo;engage \u00e0 collaborer avec l&rsquo;\u00e9quipe de direction de l&rsquo;association pour r\u00e9aliser des initiatives qui r\u00e9pondent aux besoins du secteur. Cela inclut la mise en \u0153uvre de programmes ax\u00e9s sur la durabilit\u00e9 et la promotion des destinations am\u00e9ricaines. En agissant de mani\u00e8re proactive, l&rsquo;association esp\u00e8re renforcer sa position sur le march\u00e9 mondial du tourisme.<\/p>\n<h2>Un secteur en pleine mutation<\/h2>\n<p>L&rsquo;U.S. Travel Association, bas\u00e9e \u00e0 Washington D.C., repr\u00e9sente les int\u00e9r\u00eats de plus de 980 organisations du secteur. Ces membres vont des entreprises de voyage de grande envergure aux petites agences locales, illustrant la diversit\u00e9 de l&rsquo;industrie. Cette vari\u00e9t\u00e9 permet \u00e0 l&rsquo;association de d\u00e9fendre un large \u00e9ventail de pr\u00e9occupations et d&rsquo;opportunit\u00e9s pour ses membres.<br \/>\nDans son nouveau r\u00f4le, Hornbuckle devra naviguer dans un paysage en constante \u00e9volution, marqu\u00e9 par des d\u00e9fis tels que la pand\u00e9mie de COVID-19 et ses cons\u00e9quences. Cependant, avec les \u00e9v\u00e9nements internationaux \u00e0 venir, il existe une opportunit\u00e9 significative de revitaliser le secteur. Hornbuckle a d\u00e9clar\u00e9 :<\/p>\n<div class=\"va-hornbuckle-root\">\n<div class=\"va-hornbuckle-quote\">\n<div class=\"va-hornbuckle-quote-mark\">\u201c<\/div>\n<div class=\"va-hornbuckle-quote-txt\">Nous devons saisir cette opportunit\u00e9 pour transformer les d\u00e9fis en atouts et faire briller le tourisme am\u00e9ricain sur la sc\u00e8ne mondiale.<\/div>\n<\/div>\n<\/div>\n<div class=\"va-hornbuckle-root\">\n<div class=\"va-hornbuckle-facts\">\n<div class=\"va-hornbuckle-facts-head\">Rep\u00e8res<\/div>\n<div class=\"va-hornbuckle-facts-row\"><span>\u203a<\/span>Bill Hornbuckle est dipl\u00f4m\u00e9 de l&rsquo;UNLV \u00e0 Las Vegas, Nevada \u2014 \u00c9tats-Unis.<\/div>\n<div class=\"va-hornbuckle-facts-row\"><span>\u203a<\/span>Il dispose d&rsquo;une vaste exp\u00e9rience dans l&rsquo;industrie du voyage et de l&rsquo;h\u00f4tellerie.<\/div>\n<div class=\"va-hornbuckle-facts-row\"><span>\u203a<\/span>L&rsquo;U.S. Travel Association joue un r\u00f4le crucial dans la promotion du tourisme.<\/div>\n<\/div>\n<\/div>\n<p>Le leadership de Bill Hornbuckle \u00e0 l&rsquo;U.S. Travel Association s&rsquo;annonce prometteur. Ses comp\u00e9tences et sa vision seront d\u00e9terminantes pour fa\u00e7onner l&rsquo;avenir du secteur du voyage aux \u00c9tats-Unis. Avec des \u00e9v\u00e9nements majeurs \u00e0 l&rsquo;horizon, l&rsquo;association est pr\u00eate \u00e0 red\u00e9finir les normes du tourisme et \u00e0 renforcer l&rsquo;attrait du pays en tant que destination de choix.<\/p>\n<div class=\"va-hornbuckle-root\">\n<div class=\"va-hornbuckle-retenir\">\n<div class=\"va-hornbuckle-retenir-head\">Ce qu&rsquo;il faut retenir<\/div>\n<div class=\"va-hornbuckle-retenir-grid\">\n<div class=\"va-hornbuckle-rcell\">\n<div class=\"va-hornbuckle-rnum\">01<\/div>\n<div class=\"va-hornbuckle-rtxt\">Bill Hornbuckle, PDG de MGM Resorts International, devient Pr\u00e9sident National de l&rsquo;U.S. Travel Association.<\/div>\n<\/div>\n<div class=\"va-hornbuckle-rcell\">\n<div class=\"va-hornbuckle-rnum\">02<\/div>\n<div class=\"va-hornbuckle-rtxt\">Il succ\u00e8de \u00e0 Chris Nassetta (Hilton) pour un mandat couvrant les deux prochaines ann\u00e9es.<\/div>\n<\/div>\n<div class=\"va-hornbuckle-rcell\">\n<div class=\"va-hornbuckle-rnum\">03<\/div>\n<div class=\"va-hornbuckle-rtxt\">Sa feuille de route : accro\u00eetre le tourisme aux \u00c9tats-Unis avec un conseil de 30 membres.<\/div>\n<\/div>\n<div class=\"va-hornbuckle-rcell\">\n<div class=\"va-hornbuckle-rnum\">04<\/div>\n<div class=\"va-hornbuckle-rtxt\">L&rsquo;association f\u00e9d\u00e8re plus de 980 organisations et vise la Coupe Ryder 2025 puis les JO 2028.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/voyage-aventure.com\/blog\/wp-content\/uploads\/2025\/02\/stability-bill-hornbuckle-prend-la-direction-de-lu-s-travel-association-une-nouvelle-ere-pour-le-secteur-1.png\" class=\"aligncenter\" alt=\"Illustration d\u00e9taill\u00e9e sur Bill Hornbuckle prend la direction de l&#039;U.S. Travel Association : une nouvelle \u00e8re pour le secteur\" title=\"Bill Hornbuckle prend la direction de l&#039;U.S. Travel Association : une nouvelle \u00e8re pour le secteur\" loading=\"lazy\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":34,"featured_media":13536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"manual_indexmenow":false,"indexmenow_id_project":0,"footnotes":""},"categories":[1],"tags":[4636,4593,4385,5008,4635],"class_list":["post-13535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","tag-destinations","tag-economie","tag-pratiques-durables","tag-tourisme","tag-voyage","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bill Hornbuckle prend la direction de l&#039;U.S. Travel<\/title>\n<meta name=\"description\" content=\"William \u00ab Bill \u00bb J. 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